September 30, 2011 § 1 Comment
While doing research for my documentary “Under the Hollywood Sign,” I found my way to the Los Angeles City Archives, which keeps bound volumes of the many laws enacted by Hollywood during its brief period (1903-1910) as an incorporated, self-governing city. While I was there, I also studied early 20th-century Hollywood maps, and was fascinated to see the area north of Franklin between Beachwood and Gower labeled “The Pineapple Tract.”
The name refers to the tract’s former incarnation as the farm of J.B. Rapp. (See photo below.) He began as a lemon grower but expanded into more exotic fruits–dates, avocados and pineapples, among others. Although it is likely that these fruits had their origins on local ranchos, Rapp was among the first to grow them commercially. At a time when oranges and lemons were rare delicacies for most Americans, pineapples and avocados must have caused a sensation.
Hollywood’s frost-free climate made the cultivation of these crops possible, but it took vision to grow things for which there was little apparent demand. Rapp succeeded on several levels: he grew and created a market for exotic fruits, while in the process enhancing Hollywood’s reputation–and property values–as an American Garden of Eden. Among those drawn by the promise of year-round fresh produce was the Theosophical Society, which established itself just north of the Pineapple Tract in 1911. In a letter to Annie Besant, A.P. Warrington, head of the American Branch, rhapsodized about the Canyon’s farming potential:
We can make the spot a veritable Garden of Eden, because….the region we have chosen happens to be one of those rare spots that are [sic] absolutely frostless, and so we can raise anything….
Unbeknownst to Warrington, Beachwood also boasted thin soil and an abundance of produce-devouring wildlife. This may explain the fact that the Krotona Colony’s map shows several ornamental gardens and a decided lack of farm plots. As a resident whose efforts to grow vegetables have been thwarted by squirrels and tree rats, I sympathize.
Next time: bananas!