Hollywood Sign to be Covered in Fundraising Effort

February 9, 2010 § Leave a comment

HOLLYWOOD Sign to be Covered in Campaign to Save Cahuenga Peak
From Carolyn Ramsay 2/9/2010
City Hall Room 480, Los Angeles, CA 90012
(213)485-3337 fx: (213)624-7810
Media Contact: Carolyn Ramsay (213) 359-3593


HOLLYWOOD Sign to be Covered in Campaign to Save Cahuenga Peak

Los Angeles (February 9, 2010) – Councilmember Tom LaBonge and
officials from the Trust for Public Land announced the launch of a $12.5
million fundraising campaign to preserve the view of the HOLLYWOOD Sign,
expand Griffith Park and save 138 pristine acres from residential

Councilmember LaBonge has been working to acquire the land, known as
Cahuenga Peak, which was on the open market for $22 million. To
preserve the land for hiking and recreational uses for future
generations of Angelenos, he enlisted the help of the Trust for Public
Land (TPL), a national land conservation organization, to raise money
for the acquisition.

“More than one hundred acres of open land and the view of the one of
the world’s most famous landmarks, the HOLLYWOOD Sign, are threatened
with development,” Councilmember LaBonge said. “It is absolutely
critical that we acquire this property.”

The owners have agreed to sell the land to TPL for $12.5 million, but
they must raise the funds by mid-April or the deal is off. Through
public and private sources $6 million has been raised so far, including
$1 million from the Tiffany & Co. Foundation. To promote this public
fundraising campaign the sign will temporarily be covered with the
message, “SAVE THE PEAK.”

“To have the opportunity to protect 138 acres of untouched land in
one of the most urban cities in the country is nothing short of
miraculous,” said Jay Dean, Chief Marketing Officer for TPL. “We
are getting support from the Hollywood community, from the Tiffany
Foundation but we need support from anyone who cares about the Hollywood
and/or parks and open space. We only have two months to go.”

“The Hollywood Sign is an American icon that holds a unique place in
the nation’s collective imagination and the cultural history of Los
Angeles,” said Michael J. Kowalski, chairman and CEO of Tiffany & Co.
“As an American institution, Tiffany has enjoyed its share of
memorable movie moments and through our foundation, is committed to
protecting our natural resources and pleased to assist The Trust for
Public Land in protecting this historically significant site.”

For more information, see http://www.savehollywoodland.org/

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